- Sacramento Real Estate Adventures - Your Sacramento Real Estate and mortgage blog!

I am sponsoring another event at the Sacramento Rental Housing Association tomorrow! Join me for another installment of RHA's Real Estate Investment Forums!

This month our speaker will be attorney Gary Link who will discuss present legal issues for real estate investors. Gary Link's specialty is working with Sacramento landlords to make sure they are protected.

This is a FREE event you don't want to miss! Get a couple hours will a local attorney who specializes in rental property and find out what the latest and greatest legal issues you need to be aware of!

You must register to attend this event at the RHA website! Register Now >>

Last night, I sponsored an event at the Rental Housing Association that taught Sacramento rental owners how to market their rental properties online!

I realized after we polled the audience, that many Sacramento landlords are not taking advantage of the Internet to market their rental properties.

Being a techie person... I just can't image NOT going to the Internet to market a vacant rental unit!

I thought it would be a good time to list the top reasons why a Sacramento rental owner would want to market their vacant rental unit online.

Drum roll please....

1. You can market your rental unit for FREE!
In our day and age, any dollar that can be saved should be! Why spend a lot of money on classified ads in a newspaper that many people no longer read.  The Internet offers a ton of places a rental owner can promote their vacant unit for FREE! 

Here is a great FREE resource:

www.Postlets.com 

This website allows you to upload photos and a description of your rental unit. The postlets website creates a professional online web page with it's own link that you can use to promote your unit online.

Postlets will also syndicate (send and post to other websites) your Postlet web page to several other websites like Craigslist.org, Facebook.com, Trulia.com, Twitter.com, Google, and more!

2. You get your vacant unit more exposure!
Think about it... Newspapers and magazines are closing their doors as most folks go to the Internet to get their information. If you place an ad in the newspaper, you will only expose your unit to a limited amount of people in the Sacramento area (those who have a subscription to that newspaper). If you go to the Internet, you get a ton more exposure and the reality is your ad is more likely to get in front of a perspective tenant.

3. Your tenant can tour your vacant unit virtually!
What if you didn't have to drive to your rental to show the unit? Ever made an appointment with a perspective tenant and they either never showed up or spent 3 minutes looking around before they decided it was not for them?

Another FREE tip.... YouTube.com! Take a video of the unit (here is a sample), then upload it to YouTube. When you get a call from someone who wants to look a your rental unit... now you can just send them to YouTube and have them view it online. If they still want to see it after they preview it online.... pre-qualify pre-qualify pre-qualify them over the phone before you go show them the unit.

Well those are my top three reasons why Sacramento rental owners should be marketing their vacant units online! If you are having difficult getting your rental tenanted... it's time to get creative and do a little Guerrilla Marketing!

Got questions or comments? ... post them below!